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The program focuses on mastering 20+ digital marketing tools and 30+ AI marketing technologies.
Participants can earn 10+ globally recognized certifications and international freelancing opportunities.
It is India's first program that teaches monetization strategies throughout the curriculum.
Course features include live classes, networking, hands-on projects and placement assistance.
Duration: 4 months, online classes held on weekends only.
How does this Program work? What will you learn?
Our flagship program, Advanced Certification in Digital Marketing & Generative AI(ADMGA) is a comprehensive 4 month journey designed to equip you with the essential skills and knowledge to excel in the digital marketing landscape. Through a combination of live classes, hands-on projects, and mentorship, you will gain a deep understanding of the following key areas:
● Foundation in Marketing
● Foundation in Digital Marketing
● Website development
● Search Engine Optimisation
● Social Media Marketing
● Content Marketing
● Email Marketing
● Paid Advertising
● Analytics and Measurement
● Strategy and Planning
● Generative AI.
Program Highlights & Learning Methodology
● Live Classes: Learn from experienced instructors in real-time and get your questions answered.
● Hands-On Projects: Apply your knowledge to real-world scenarios and build your portfolio.
● Mentorship: Receive personalized guidance and support from industry mentors.
● Career Support: Get help with resume building, interview preparation, and job placement.
● Networking Opportunities: Connect with fellow learners and industry professionals.
● LinkedIn Profile Building: Optimize LinkedIn profiles for better networking & career opportunities.
● Placement Assistance: Get 100% Placement Assistance with International Freelancing opportunities
Learning Methodology
1. Attend: Participate in live, interactive classes led by experienced instructors.
2. Practice: Reinforce your learning through quizzes, assignments, and hands-on exercises.
3. Get Mentored: Receive personalized guidance and support from industry mentors.
Course Curriculum
● Foundation in Marketing & Digital Marketing: Marketing Fundamentals, Consumer Behavior, Digital Marketing Landscape
● Search Marketing: Website development, Search Engine Optimization (SEO), Keyword Research, On-Page and Off-Page Optimization, Technical SEO, Local SEO
● Social Media Marketing: Social Media Platforms, Content Creation and Curation, Community Management, Social Media Advertising, Influencer Marketing
● Content Marketing: Content Strategy, Content Creation (Blog Posts, Articles, Videos), Content Distribution and Promotion, Content Marketing Analytics
● Email Marketing: Email Marketing Fundamentals, Building an Email List, Email Campaign Creation, Email Automation, Email Marketing Metrics
● Paid Advertising: Google Ads, Social Media Advertising, Display Advertising, Retargeting, Programmatic Advertising
● Analytics and Measurement: Google Analytics, Data Analysis, Performance Tracking, Reporting
● Generative AI : Integration of AI into website development, search & social media marketing, prompt engineering, Image audio and video generation, Development of AI chatbots, AI integrated Automations, Content Generation using AI, Build Custom GPTs, Creating Brand Campaigns
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